“I’m a huge BELIEVER that every person, no matter their STORY, should be entitled to look and feel good. The lack of transparency and extortionate pricing across the BEAUTY sector is what gave me the idea to start MONDAY"

-JAIMEE Lupton


DISRUPTIVE haircare brand MONDAY is the brainchild of New Zealand entrepreneur and beauty enthusiast Jaimee Lupton, who was INSPIRED to create a range of products that provide the benefits of salon-quality formulations to all.


MONDAY’s formula is second-to-none, boasting 11 amino acids and a variety of essential plant extracts, cruelty free, SLS free and Parabens free. Bottles are proudly made with RECYCLED plastic to minimise the brand’s carbon footprint and reduce landfill.

Joining the MONDAY family as brand muse is international model Georgia Fowler, who appears in the BRAND campaign and will be involved in the creative direction of MONDAY as an energised partner.